Our Story

PILA About Us

Captain’s Huddle

As the proud owner of an Australian Made manufacturing business, I’d like to introduce you to PILA and the brands we represent.

Our business journey began 2 decades ago and the company has evolved significantly over the years, yet our core values have remained consistent; delivering high-quality, safe, affordable, Australian Made commercial sports and streetscape products.

The market sectors we service have also matured over time and we are now seeing a strong shift away from imported throw-away products that don’t stand up to the rigors of the Australian environment and are non-compliant with our stringent safety and manufacturing standards.

I’ve spent valuable time ‘in the trenches’ alongside our team, designing and building products, installing and advising on-site, and in the office training our newest recruits. I’m still as eager as the day we started to make a difference in our industry, continue to be innovative and set benchmarks.

For me, customer service is where it’s at. Our team is invested in solving your equipment ‘problems’ by providing solutions that ensure your project is finished on time, on budget, and most importantly, to the highest quality. Our team share my values and determination to achieve excellence in all we do. We have a wealth of experience in manufacturing and customer service and I truly believe our team is world-class. They’re also a genuinely lovely bunch of people.

I’m grateful for the opportunity to deliver countless products to many satisfied clients. It’s genuinely incredible to look back on what we’ve been able to accomplish.

As a family operated business, an enormous amount of credit must be given to our core team and we look forward to helping with your enquiry, no matter how large or small.

Best regards,

Reece Wooldridge

PILA, Latin for pillar; ‘a tall, strong vertical column, pole or post’.

PILA is Australia’s largest manufacturer of professional Goal Posts and Flagpoles and we are Certified Australian Made under licence # 5645.

Our goal posts have been chosen by Australia’s major stadiums including The MCG, The SCG, ANZ Stadium, Suncorp Stadium and Etihad Stadium. We are the Exclusive Official Supplier of Goal Posts to the National AFL and most Football (soccer) associations including Football VIC, Football NSW, Football QLD and FFSA.

Our flagpoles proudly stand at prestigious locations including The SCG, The Australian War Memorial, Government House and Darling Harbour Sydney. We supplied flagpoles for the Sydney 2000 Olympic Games, the Melbourne 2006 Commonwealth Games and the Gold Coast 2018 Commonwealth Games.

PILA owns the well-known brands ACE Flagpoles (founded 1984) and Premier Poles (founded 2000) and is a trusted supplier to the Department of Defence, Department of Education, McDonalds Australia and numerous high-profile clients.

Australian stadiums and venues, sports associations and clubs, government departments and local councils, schools and universities, turf and landscape contractors, the construction industry and a range of clients trust PILA to deliver high-quality, safe and compliant Goal Posts and Flagpoles.

Australian Made Licence #5645

Australian Made

Official Supplier to AFL & Football

Official Supplier

MCG, SCG, ANZ, Etihad, Suncorp

Major Stadiums

Olympics & Comm Games

Special Events

Meets Australian Standards


Major Stadiums

The MCG, Melbourne
The SCG, Sydney
ANZ Stadium, Sydney
Suncorp Stadium, Brisbane
Etihad Stadium, Melbourne
Giants Stadium, Sydney
Metricon Stadium, Gold Coast
TIO Stadium, Darwin
Aurora Stadium, Tasmania


7 Year Factory Warranty
Certified Australian Made
Official Supplier to The AFL
6063 T6 High-Tensile Extrusion
HD Galvanised Australian Steel
Fast National Delivery

AU Standards

AS 4100-1998
AS/NZS 1554.1:2011
AS/NZS 1664.2-1997
AS/NZS 1665-2004
AS/NZS 4680-2006
AS 4506-2005
AS EN 16579:2020 (AS4866.1-2007)
AS/NZS 1170.1-2002
AS/NZS 1170.2-2011

Official Goal Post Supplier to

PILA AFL Goal Posts

Official Supplier of Goal Posts to Football Victoria

Official Supplier of Goal Posts to Central Coast Football

PILA AFL Goal Posts

Football NSW

PILA AFL Goal Posts

PILA AFL Goal Posts

Official Supplier of Goal Posts to Football Queensland

WAFC logo

PILA AFL Goal Posts

Official Supplier of Goal Posts to Football SA

PILA is the Official Supplier of Goal Posts to AFL Victoria

PILA AFL Goal Posts

Official Supplier of Goal Posts to Northern NSW Football

Official Supplier of Goal Posts to Capital Football